Become a FamBed ambassador

The FamBed ambassador and affiliate programme for influencers

We receive lots of partnership enquiries from everyone from micro-influencers to mega-influencers, celebrities and athletes. This page explains exactly how we work with ambassadors. Please read it in full before applying.

Why ambassadors, not one-off collabs?

Authenticity is one of FamBed's core values. We only work with creators who genuinely want a FamBed, even at full price. We do not offer one-off deals or free beds in exchange for a single story or post, no matter how many followers you have. We are only interested in long-term partnerships with creators who focus on co-sleeping.

Your ambassador benefits

Your own bed at a fair price

If your application is accepted, you can buy a FamBed with 25% off. Shipping costs DKK 50 when the discounted total is below DKK 2,000 and is free from DKK 2,000. This means we make no profit.

A visually appealing product with viral potential

A visually appealing product with viral potential that can help grow your following and increase your chances of going viral.

Benefits for your followers

Your followers, friends and acquaintances get 5% off with your personal ambassador code, such as NAME5.

Commission on every sale

You earn 10% of the order value, excluding VAT and shipping, on purchases made using your code. There is no limit to how much you can earn.

Payouts

Monthly payouts by bank transfer or PayPal. Minimum payout: 500 kr.

Creative freedom

No scripts or requirements. Create authentic content in your own style and at your own pace.

Please note: Commission is calculated on the net order value after discounts, excluding VAT, shipping, returns and chargebacks.

How to get started

  1. Apply using the form below. Tell us about your audience and platforms, and why FamBed is a good fit for you.
  2. Review: We check whether you are a good fit for our brand and whether your content feels authentic.
  3. Get your bed: Once approved, you will receive your one-off 25% ambassador code. Shipping costs 50 kr. on orders below 2,000 kr. after the discount and is free on orders of 2,000 kr. or more.
  4. Get your tools: We will send you a personal discount code that gives your followers 5% off, along with an optional tracking link.
  5. Create and share: Post whenever and however you like. Keep it honest and helpful. Your audience trusts you.
  6. Earn and get paid: We track orders through your code or link. Each month, we send you a statement and pay out balances of 500 kr. or more.

Content ideas

  • Choosing your bed on our website (video)
  • Unboxing and set-up (video)
  • An honest review (video and/or article)
  • Why we chose a family bed: A walkthrough of the sizes and options available on our website (video)
  • Day-in-the-life clips of your family or partner enjoying the space (with subtitles or voice-over)
  • Your idea! If you think it’s good, we’ll probably love it.

Frequently asked questions

Who gets accepted?

Authentic creators, influencers, bloggers, magazine owners and more. If you’re a talented creator making content that is fun, authentic, beautiful or any combination of the three, that can count for more than a large following.

How many followers do I need?

Your follower count doesn’t matter to us. If you’re a talented creator making content that is fun, authentic, beautiful or any combination of the three, that often counts for more than a large following.

How much can I earn?

There’s no limit to how much you can earn. Some of our influencers have earned over US$10,000 within their first few months, but of course, it depends on your skills as an ambassador or creator and your relevance to your followers.

What are the requirements for becoming an ambassador?

We look for authenticity in our ambassadors, so we have no specific requirements for your content or posting schedule. We trust that you know how to speak to your audience.

When do you run sales, and can my followers combine my code with sale prices?

We never run sales. Your ambassador code is the only way customers can get a discount, so there is no need to wait for Black Friday. There will not be a sale, and our prices will rise each year in line with inflation and any increases in production costs.

Can I track my earnings?

Yes. We email you a monthly statement showing the orders credited to you. If you need a statement at any other time, just ask.

Can FamBed use my content?

Yes. By using your ambassador purchase discount code, you grant FamBed a non-exclusive, worldwide licence to use, edit and remix any content featuring or mentioning FamBed, including posts, videos, stories, reels and UGC, across our website, social media, ads and emails. In return, whenever we use your content, we will display or include your ambassador code so that future sales are still credited to you.

Apply to become a FamBed ambassador

Co-sleeping news, tips, tricks and guides 💌

Sign up for a series of emails packed with valuable guides and practical tips and tricks for better co-sleeping and better sleep overall for babies, toddlers and parents.